What is what does sock it to me mean?

The phrase "sock it to me" was a popular slang expression in the United States during the late 1960s and early 1970s. It essentially meant to "give it to me" or to "hit me with it," but in a playful or provocative way. It implied a request for something exciting, surprising, or even challenging.

The phrase gained widespread recognition due to its frequent use on the television show Rowan & Martin's Laugh-In. Performers on the show would often say "Sock it to me!" before getting doused with water, falling through a trapdoor, or being hit with a comedic punchline. Because of the show it became a national catchphrase.

While its origins are somewhat debated, many believe it originated within the African American community and was later popularized by mainstream media. While the exact etymology is unclear, the "sock" component implies a forceful or impactful action.

The phrase has largely fallen out of common usage, and now is generally considered dated and associated with the specific era in which it was most popular, the late 60s and early 70s. However, it remains a recognizable cultural reference for those familiar with the period. The phrase might be used humorously to invoke a sense of nostalgia.